Financial Ratios Deep Dive
Using ratios to compare companies and spot financial health issues.
Why it matters
The Profit and Loss statement, the balance sheet, and the cash flow statement are not three separate reports. They are three views of the same business over the same year, wired together so tightly that you cannot move a number in one without it surfacing in another. A rupee of profit that Sunrise Foods earns does not just sit on the income statement. The part it keeps flows into equity on the balance sheet, and the cash behind that profit, or the cash still missing, shows up on the cash flow statement.
This is why reading one statement alone can mislead you. A company can report rising profit while its cash quietly drains away, or carry a fat cash balance built entirely on new debt. Because the three are linked, the honest picture only appears when you read them together and check that the story each tells agrees with the other two. It is also the first thing a careful analyst tests. If someone has dressed up one statement, the strain almost always shows up somewhere in the other two.
An everyday way to picture it
Picture filming a single cricket match with three cameras. The first records the whole match as it unfolds, every run and every wicket from the opening over to the last. That is the income statement: the film of the year, showing all the earning and spending that happened between the start and the close.
The second camera takes one still photograph at the final whistle, capturing exactly what the team owns and owes at that instant. That is the balance sheet: a snapshot at year-end, not a record of the whole match. The third camera follows only the money, every rupee that actually came in and went out. That is the cash flow statement, which ignores promises and tracks cash alone.
Three cameras, one match. The film and the photo and the money trail all describe the same year, so they have to agree. If the three recordings disagree about what happened, something is wrong with the footage, and that disagreement is exactly what an investor learns to look for.
How the three lock together
Three links do most of the work. Learn them and the statements stop feeling like separate documents.
Profit feeds equity. The net profit at the bottom of the income statement does not vanish at year-end. The part the company keeps, after paying dividends, is added to retained earnings, which sits inside equity on the balance sheet. So a profitable year that pays out little quietly makes the company bigger.
Spending becomes assets, then bleeds back as depreciation. When Sunrise buys a new production line, the cash leaves through the investing section of the cash flow statement and lands on the balance sheet as a fixed asset, not as an expense. Each year after that, a slice of the asset value is charged back to the income statement as depreciation, a cost that lowers profit without any fresh cash going out.
Cash flow reconciles the cash line. The cash flow statement starts from profit, strips out non-cash charges like depreciation, adjusts for money tied up in unpaid bills and stock, and arrives at the cash the business actually generated. Its net change is exactly the gap between last year closing cash and this year closing cash on the balance sheet.
| What moves | Where it starts | Where it lands | The link |
|---|---|---|---|
| Net profit | Income statement, bottom line | Balance sheet, equity | Profit kept in the business is added to retained earnings and raises equity. |
| Dividends | Cash flow, financing section | Balance sheet, equity falls | Profit paid out leaves the company, so equity rises only by what is retained. |
| Capex | Cash flow, investing section | Balance sheet, fixed assets rise | Cash spent on plant becomes an asset, not an expense. |
| Depreciation | Income statement, expense | Balance sheet, fixed assets fall | Each year a slice of that asset is charged back as a non-cash cost. |
| Operating cash | Income statement profit | Cash flow, operating section | Profit is rebuilt into the cash actually collected after working-capital changes. |
| Closing cash | Cash flow, net change | Balance sheet, cash line | The cash statement explains how last year cash became this year cash. |
Now watch one event travel through all three. Say Sunrise sells a large festive order on 60-day credit. On the income statement, revenue and profit rise the moment the goods ship. On the balance sheet, no cash arrives yet, so the amount owed sits in receivables while the retained part of the profit lifts equity. On the cash flow statement, profit is higher but the operating cash is dragged back down, because the rise in receivables is money earned and not yet collected. One sale, three different footprints, all of them true at once. That single example is also the classic warning pattern: profit up, cash flat.
See it for yourself
Move the levers for each statement and watch the combined health read-out. Use Set to Sunrise to load the real Sunrise Foods figures, then see how its three statements score together.
All three statements look healthy. Profit is solid, debt is contained, and the cash actually arrives.
Spot the stronger company
Two companies, all three statements in one view. Read them together and decide.
| Indicator | Company A | Company B |
|---|---|---|
| Revenue | ₹1000 crore | ₹1200 crore |
| Net profit | ₹100 crore | ₹120 crore |
| Profit margin | 10% | 10% |
| Total assets | ₹500 crore | ₹800 crore |
| Total liabilities | ₹200 crore | ₹500 crore |
| Equity | ₹300 crore | ₹300 crore |
| Debt to equity | 0.67 | 1.67 |
| Operating cash flow | ₹80 crore | ₹50 crore |
| Net cash flow | ₹10 crore | ₹40 crore |
Which company is financially stronger?
Name the problem
Here is Company X with one statement pulling against the others. Pick a scenario, study the three views, then write down what you think is wrong before you reveal the answer.
| Item | Value |
|---|---|
| Revenue | ₹1500 crore |
| Net profit | ₹200 crore |
| Operating cash flow, CFO | ₹-50 crore |
| Investing cash flow, CFI | ₹-80 crore |
| Financing cash flow, CFF | ₹130 crore |
Worked example: Sunrise Foods
Sunrise Foods makes packaged snacks and staples sold across India. It is a steady, profitable consumer brand, the kind of business a beginner can reason about without specialist knowledge.
Sunrise spent ₹120 crore this year on a new production line. That is one line on the cash flow statement, and here is how it ripples through all three before the year closes.
| Statement | What happens | Amount |
|---|---|---|
| Cash flow statement | The cash leaves through the investing section to pay for the line. | ₹120 crore out |
| Balance sheet, day one | Fixed assets rise by the cost and cash falls by the same amount, so total assets do not change yet. | ₹120 crore swap |
| Income statement | Nothing on day one. Over the year, depreciation charges a slice of the asset value as a non-cash cost. | ₹50 crore charge |
| Balance sheet, year-end | Fixed assets settle at the cost put in minus the depreciation taken out. | ₹70 crore net rise |
So Sunrise fixed assets move from ₹830 crore to ₹900 crore, a net rise of ₹70 crore, even though ₹120 crore of cash went out and ₹50 crore of depreciation went through profit. The same reconciliation holds for cash and equity across the year.
| Line | Opening | Flow during the year | Closing |
|---|---|---|---|
| Equity | ₹850 crore | plus ₹200 crore profit, less ₹50 crore dividends | ₹1000 crore |
| Cash | ₹160 crore | CFO ₹240, CFI ₹-120, CFF ₹-80, net ₹40 crore | ₹200 crore |
Because these statements lock together, Sunrise headline numbers fall straight out of them. Net profit of ₹200 crore over 10 crore shares is an EPS of 20, which against a ₹500 price is a P/E of 25. The retained profit built equity to ₹1000 crore, a book value of ₹100 per share, so the price to book is 5. And ₹200 crore of profit on ₹1000 crore of equity is a return on equity of 20 percent. Change any one statement and every one of these moves.
Sunrise can pay for that ₹120 crore line out of its own cash or borrow for it. Pay cash and the balance sheet stays clean, but the cash cushion shrinks and the cash flow statement closes lower. Borrow, and the cash holds up now, but debt rises, interest is charged on the income statement every year after, and next year profit is a little thinner. Neither path is free. The cost just lands on a different statement. That is the whole lesson in one choice.
Remember this
Read the three statements as one. Profit on the income statement builds equity on the balance sheet, cash spent on assets returns as depreciation, and the cash flow statement proves whether the profit is real by reconciling last year cash to this year cash. If a number looks too good on one statement, check whether the other two agree. They are wired together, and the truth is in the agreement.